PlayFirst is well known for their Diner Dash games and the characters behind the Diner Dash games.  Jo is the beloved jogger from Diner Town, but now Jo is taking on another challenge get the folks of Diner Town into shape in Fitness Dash.

Jo was inspired to open her own business after seeing how well Flo has done with the Diner. Jo, being into running and all, decided to open a series of gyms. Players have to take customers through work outs in the gym. Players will have to be motivating as well, which includes pep talks or handing the customers orange juice to replenish their bodies.

Fitness Dash is available now from PlayFirst for $19.95.

Press Release Follows:

SAN FRANCISCO – November 6, 2008 – PlayFirst, Inc., the innovative entertainment company making games appealing to everyone, today announced the release of Fitness Dash™, the newest spin-off from the DinerTown™ story world.  Developed by Sarbakan for PlayFirst®, Fitness Dash brings a fun new match game challenge to classic DASH™ time-management gameplay.

“It was only a matter of time before the citizens of DinerTown made their way from the diner to the gym”, says Kenny Shea Dinkin, vice president and creative director, PlayFirst.”In Fitness Dash, Flo and the gang are embroiled in a neighborhood Olympiad that takes them from the brick gyms of DinerTown to the sports fields of neighboring Donutville, Muffinberg, and the dreaded Meatropolis.”

Taking PlayFirst’s beloved DinerTown characters from the diner to the gym proves to be a comedic goldmine. Told through the eyes of Jo—best known to the fans of the breakthrough bestselling Diner Dash® series as “the jogger” customer at Flo’s Diner—Fitness Dash follows the hysterical struggle to get the local team back into shape for a regional tug-of-war competition. Encouraged by Diner Dash fan-favorite Flo™, Jo opens a series of gyms. Players assist Jo in the gyms, helping to guide customers through beneficial workouts, taking care of the equipment, and providing motivating pick-ups ranging from orange juice to pep talks.

Fitness Dash is now available for both Mac and PC. Play a free 60-minute trial or purchase the full-version for $19.95. For more information on the game, or to purchase Fitness Dash, please visit www.playfirst.com.