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Back in July of 2007 Google had announced they were getting into Adsense for games. Google went this long without saying anything else on the topic, until now. Google has announced their in-game advertising has gone into beta and is now available for games. Google is targetting flash games on the web, initially.

Google getting into in-game advertising means the market can potentially be a big market. Google is a huge force in advertising and if they are getting into in-game advertising there is a market there.

“It’s a huge stamp of approval for a major company to come in and say they believe in the online games ad market,” said Jameson Hsu, chief executive of Mochi Media, a game ad network operator which is partnering with Google. “It should awaken all of the major media companies.”

The ads are that google provides can be used in games or in youtube videos. The ads can be requested by using Flash and placing a “hook” into your game or video that tells the video or game to go look for an advertisement when it hits a certain spot, in the beginning or end.

Companies such as eSurance, Sprint, and Sony Pictures are, currently, participating in the in-game advertisements.

The entrance of Google into the flash game advertising space is big news. Google will have some competition from big names already in this space, but they must think they can set themselves apart from the competition. This also brings another avenue for flash game developers to make some money.

Thanks VentureBeat