DQ Tycoon: Now You, Too, Can Work At Dairy Queen

Posted on September 8, 2008 - Filed Under Advergaming, Industry News, Time Mangement |

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Every wonder what it was like to work at a Dairy Queen (DQ)? Now everyone has the chance to experience what is like to be behind the counter at Dairy Queen in DQ Tycoon. DQ Tycoon gives players the chance to manage a series of DQ stores and experience the rush of making Blizzards and other ice cream treats for a rush of customers.

Players have to create Blizzards, dip Dilly Bars, and decorate the popular DQ Cakes, but the fun does not stop there they also have to manage the “behind the scenes” of the stores, such as keeping the stores up and running with upgrades and managing the employees of the stores.

DQ Tycoon will be the first time management game with a well recognized brand behind it. The concept of the game is interesting, but will the game be as good as the ice cream? Guess we will have to wait and see.

Press Release Follows:

Raleigh, NC (September 8, 2008) – GameMill Entertainment and Spark Plug Games today announced the development of a new time management casual game based on the Dairy Queen® property, titled DQ Tycoon. The product will offer players the ability to manage a series of Dairy Queen® stores in a community with daily challenges including the creation of Blizzard® flavor treats for a rush of customers.

“GameMill and Spark Plug Games have captured the essence of what makes Dairy Queen so popular in communities across the country.” Jill Anderson, Senior Marketing Manager for International Dairy Queen “We look forward to working with them in the coming months to help finish the game and bring it to DQ lovers everywhere.”

Dairy Queen Tycoon will be one of the first time management games to have a strong brand behind it on the PC. Throughout the game, players will create Blizzard® treats, dip Dilly® Bars, and decorate the popular DQ Cakes. After hours, the player will manage the operation of up to four DQ stores, upgrading machines, managing staff, and keeping business running smoothly.

“Our goal is to create an entertaining game that also embraces the rich history of Dairy Queen and its place within the community“ Brian Kirkvold, Executive Producer for GameMill Entertainment.

DQ Tycoon will be available at retail stores across the country and online through many portals beginning December 1, 2008.

“Aside from being a great excuse for ‘research’ trips to our local Dairy Queen store, it is fantastic to be working with a strong brand that is recognized for its community involvement,” said John O’Neill, President of Spark Plug Games. “We are building a product that represents our passion to create entertaining games for the mass market.”

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