Fashion week has started in New York and MumboJumbo is releasing their own fashion runway game, Fashion Apprentice. Fashion Apprentice is a hidden object game from IT Territory. Players have to find items related to fashion in a fashion setting.

The main character, Anna, has decided to forgo being a law apprentice for a fashion apprentice in her aunt’s store. Players find the list of objects to help Anna grow the fashion boutique into a great business. Players have influence over Anna’s designs as they help her become a great fashion designer.

“We’re very excited to bring Fashion Apprentice to online game portals,” said Mark Cottam, CEO of MumboJumbo.  “It’s a really beautifully designed game that’s fun to play and lets players exhibit their own sense of style.”

Fashion Apprentice takes players through 28 levels in six different locations. Fans of hidden object and fashion games can download the game from MumboJumbo for $19.99.

Press Release Follows:

DALLAS (September 5, 2008) – With the start of Mercedes-Benz Fashion Week in New York, Dallas-based casual game developer and publisher MumboJumbo is making its own runway debut with the launch of Fashion Apprentice, a new hidden-objects game from developer IT Territory.

Fashion Apprentice follows Anna as she leaves behind her father’s law school dreams for an internship with her aunt’s fashion boutique in a quest to one day open her own fashion agency.  Players are given lists of items to find in each fashion-related scene.  As each task is completed, the player earns Glam Points to use toward building Anna’s wardrobe.  Players can influence Anna’s style as she journeys towards becoming an acclaimed designer.

“We’re very excited to bring Fashion Apprentice to online game portals,” said Mark Cottam, CEO of MumboJumbo.  “It’s a really beautifully designed game that’s fun to play and lets players exhibit their own sense of style.”

Featuring six international locations, Fashion Apprentice has 28 levels of seek-and-find games, which have proven popular amongst casual game players. Hidden-object games consistently account for approximately 25 percent of the games downloaded from online portals, followed closely by task-management games and match-three games.

Fashion Apprentice is available at online game portals, and the full version can be purchased for $19.99.  To learn more about the casual games from MumboJumbo, visit www.mumbojumbo.com.