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Sony Trying Their Hand at Casual Games

Posted on August 29, 2008 - Filed Under Industry News, Simulation |

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AfrikaAs everyone knows, Sony is a Japanese company so it makes sense they would try a casual game for the Japanese gamers first. Sony understands what Japanese gamers like or at least they hope they do. Sony is developing a video game that does not involve action, shooting or anything of that nature. The entire object of the game is to take pictures of animals. The game is called Afrika.

Sony is hoping the graphics will draw the players in. The graphics are photo realistic and it took developers four years to develop the game. Afrika takes place in a fictitious national park that contains photo-realistic zebras, elephants, lions and other exotic animals.

“This is a different approach to interactive entertainment, and some people may not see it as a game,” said Kazuo Hirai, chief executive of Sony’s videogame unit.

Sony is testing the market for nature-exploration games. One of the downfalls, in my opinion, is the price of the game. The game is retailing for $54 in Japan and that is a lot of money to take pictures of animals. The graphic are great and really nice looking, but Afrika would have to be a really fun and compelling to spend that kind of money. Taking pictures of animals in a national park does not make me want to spend that kind of money.

Thanks The Wall Street Journal

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Comments

3 Responses to “Sony Trying Their Hand at Casual Games”

  1. Ninjagames on August 30th, 2008 12:50 am

    I have a feeling that Sony’s attempt will be an epic fail. Big companies like them usually don’t do good at ‘casual’ things.

  2. Jonah Falcon on September 1st, 2008 11:57 am

    Note to Sony: $54 IS NOT A CASUAL GAME!!!!!!!!!!!!

  3. Sony Trying Their Hand at Casual Games | Game Stooge on September 1st, 2008 11:59 am

    [...] The Wall Street Journal. Originally posted at CGC.) Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

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