Posted on July 30, 2008 - Filed Under Industry News, Nintendo Wii, Puzzles |
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Electronic Arts’ (EA) Boom Blox didn’t have the explosive sales that the company is use to from the core gaming sector, but it has done quite well over the past few months it has been on sale. Initially, Boom Blox only sold 60,000 units during the month of May, which is a lot different from core gaming sales. The core games, usually, make most of their money on the first few days of sales. Currently, Boom Blox stands at 450,000 units sold.
Casual games sell a bit different than games for core gamers. The casual games sell over a period of time, as the sales of Boom Blox shows. Kathy Vrabeck, the head of the casual games unit at EA is familiar with the way casual games sell and admitted EA had a bit of a hard time marketing Boom Blox. In the end they figured it out, but they did not market the game the same way they have marketed their other games.
“When you get a great casual game, you don’t always know it right away. I think the nature of the casual gamer is we’re not going to see the big splash, week one sales,”
Thanks GameDaily
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