Electronic Arts (EA) announced the redesign of their sports games exclusively for the Nintendo Wii system. The sports games are part of the All-Play product line. EA Sports All-Play will release four sports games this year. The sports games are the big names in their sports franchise and consist of Madden NFL 09 All-Play, Tiger Woods PGA TOUR 09 All-Play, NBA LIVE 09 All-Play and FIFA 09 All-Play.

The idea behind the EA Sports All-Play label is to level the playing field in the sports games. The Nintendo Wii has attracted a whole new type of gamer and EA wants to make sure their sports franchise appeals to the new gamer as well as the veteran gamer. The All-Play line simplifies the controls for the game, the play calls and the play modes. The games have all been redesigned from the ground up specifically for the Nintendo Wii.

The EA Sports All-Play games will be released this summer and fall.

Press Release Follows:

GUILDFORD, UK. – June 27, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) has unveiled new game details and the unique line-look for its “EA SPORTS™ All-Play” products shipping this summer and autumn for the Wii™. Designed for social play and featuring unique controls, distinct presentation and a style of play that is inviting to players of all skill levels, EA SPORTS will ship four “All-Play” games in 2008 in Europe.

“The Wii platform and the Wii consumer are looking for a very unique sports experience,” said Peter Moore, president of EA SPORTS. “We’re excited to take four of our most popular franchises and develop them from the ground up exclusively for the Wii, with unique controls, unique presentation, unique modes and even unique packaging. Whether you’re an EA SPORTS veteran or a rookie gamer, EA SPORTS All-Play levels the playing field and delivers a fresh new gaming experience.”

EA SPORTS will ship the following games under the “All-Play” descriptor:

Madden NFL 09 All-Play
Madden NFL 09 All-Play features fun, approachable and innovative gameplay by unleashing the power of the Wii Remote through the all-new EA SPORTS Call Your Shots feature. Call Your Shots allows the player to create his or her own plays on the fly and direct receivers where they should run. Gamers of all skill levels can also enjoy an all-new fast paced 5-on-5 mode which has a reduced field length and big head NFL players. Experienced Madden players or rookies to the game can utilize the all-new play calling system. No matter the skill level, players can be competitive with three playbooks to choose from, ranging from Easy to Advanced.

Tiger Woods PGA TOUR 09 All-Play
Tiger Woods PGA TOUR® 09 All-Play features personalized coaching from Tiger Woods’ personal coach, Hank Haney and all types of gamers can pick up this game and have a fun and challenging experience. Tiger Woods PGA TOUR 09 All-Play features new graphics and user interface while also incorporating interactive and social mini-games. The standing swing control, the most “true to life” golf mechanic you can find in any videogame, truly takes advantage of the Wii console’s unique control scheme. The game will also feature online play for the first time with Simultaneous Online Play that allows up to four players the ability to play each hole at the same time.

NBA LIVE 09 All-Play
Step onto the court and into the fun with a unique basketball experience designed exclusively for the Wii. NBA LIVE 09 All-Play offers more action, more often, with an over-the-top basketball experience designed with everyone in mind. Improved responsiveness and more control options make this game easier and more fun to play than ever before.

FIFA 09 All-Play
Step onto the pitch and play a unique soccer experience exclusively for the Wii. Enjoy FIFA Soccer 09 All-Play one of two ways—a Wii-specific take on the classic ‘11 vs. 11’ simulation or over-the-top ‘8 vs. 8’ arcade action. Play with your Mii™ alongside your heroes Ronaldinho, Wayne Rooney and other soccer stars created as customized characters in an arcade version of the beautiful game. Steal the ball and make outrageous shots by simply waving your Wii Remote. You’ve never played soccer like this before! Plus, play Footii Party Games called Table Soccer and Boot It for more great fun with family and friends.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball and Tiger Woods PGA TOUR®.

For more information on EA SPORTS All-Play, the full line-up of All-Play titles, game features, overview videos and more, please visit the all-new All-Play website at www.easports.com/eaallplay.