MochiAds Offers New Ad Revenue for Publishers

Posted on June 5, 2008 - Filed Under Advertisements, Flash, Industry News |

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MochiAds announced the release of MochiAds for Publishers, which consists of games that contain advertisements. The goal is for publishers to release the games on their publishing site and share in the revenue the advertisements in the games generate. The service was only offered to MochiAds’ partners, but has been opened up to all publishers.

The games are all flash based games and the programmers opt into the service through MochiAds’ network. By participating in the service, the developers allow publishers full control to their games. Publishers have the option to hand pick the games or receive the games through a feed.

“Publishers value high-quality content to engage their users. We’re changing the model with this new product by rewarding them for using free, high-quality content,” said Jameson Hsu, CEO of Mochi Media. The platform delivers pre-game and inter-level ads into games, providing revenue share to both the game creator and publisher.

This is a great opportunity for people that would like to open up a flash game site or already have a flash game site and are looking for fresh content. MochiAds’ system seems to take the tedium out of finding games to publish on your site.

Press Release Follows:

SAN FRANCISCO, CA–(Marketwire - June 3, 2008) - Mochi Media announced today the release of MochiAds for Publishers, a set of tools enabling all Web publishers to easily search, browse and add revenue-generating games to their site.

MochiAds for Publishers is the first and only free game-distribution service that provides publishers open access to a catalog of thousands of high-quality, rights-free games. Previously open only to select partners, the service enables the creation of white-label game arcades for users to play without leaving the partner sites or applications. Publishers monetize the arcades through a revenue share of the ads in the games. Gaming content is valuable to publishers’ sites, fostering engagement with users while driving return traffic and increasing the average time spent on a site.

Creating a New Revenue Stream Through Games

The launch enables publishers to acquire high-quality gaming content without the tedious process of negotiating licenses, paying for content or scouring the Web. Developers of Flash games participating in the MochiAds network opt into the distribution program, allowing all publishers who subscribe to the service full rights and permission to use their content. Games can be searched, hand-picked, downloaded in editorialized packs or pulled into the system through feeds. MochiAds partners Slide, RockYou, Gaia Online and Soompi have already created game arcades using the catalog.

To make it easy for publishers to add games onto their sites, MochiAds has also released an installable game arcade plug-in. Once installed onto a site, it creates a “one-click” shopping interface for adding games from the catalog. In addition, analytics tools enable publishers to track popularity and revenue on a per-game basis.

MochiAds for Publishers is the latest addition to the platform of products and services for the online gaming community. In addition to the services launched today, MochiAds enables game developers to insert dynamic advertisements into their games and utilize a broad range of tools and services including deep analytics, free hosting, leaderboards and more. Advertisements within the games pay out a revenue share to the developer and publisher, and can be targeted by criteria such as domain, game category and geography.

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