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EA Signs Distributing Agreement with Taito

Posted on May 21, 2008 - Filed Under Industry News, Mobile Phones, Puzzles, Word Games |

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Electronic Arts (EA) has signed a deal with Taito to distribute mobile phone games across Europe. Taito has developed such games as Space Invaders, Bubble Bobble and Arknoid. All of the aforementioned games and more will be available for phones across Europe. EA mobile

The deal also allows for Taito games to be ported to smartphones to expand the audience the games can reach. The first games to be released will be Cooking Mama, Space Invaders, Arkanoid, Bubble Bobble, Puzzle Bobble and Rainbow Islands.

“Taito has produced some of the all time games classics – such as Space Invaders, Puzzle Bobble and Arkanoid - as well as innovating with new titles such as Cooking Mama,” said Javier Ferreira, VP of European Publishing, EA Mobile. “This deal gives EA Mobile immediate access to an incredibly popular catalogue on existing devices while offering us the opportunity to bring these titles to new mobile platforms.”

Press Release Follows:

London, UK – May 20, 2008 – Electronic Arts has announced that it has signed an agreement with Taito Corporation, which sees the exclusive distribution and licensing rights to the entire Taito catalogue being granted to EA Mobile™, a division of EA’s Casual Entertainment Label, for mobile devices across Europe.

Effective immediately, the agreement assigns rights across all existing mobile channels and mobile devices as well as developing new channels and platforms such as smart phones. The first games to be covered under this new agreement include Cooking Mama, Space Invaders®, ArkanoidTM, Bubble BobbleTM, Puzzle BobbleTM and Rainbow Islands among others.

“Taito has produced some of the all time games classics – such as Space Invaders, Puzzle Bobble and Arkanoid - as well as innovating with new titles such as Cooking Mama,” said Javier Ferreira, VP of European Publishing, EA Mobile. “This deal gives EA Mobile immediate access to an incredibly popular catalogue on existing devices while offering us the opportunity to bring these titles to new mobile platforms.”

“EA Mobile has an extensive presence across Europe with excellent carrier and OEM relationships, giving us the capability to expand our offering and reach new audiences,” said Shinichiro Kasama, Executive Officer of Taito. “By aligning ourselves with a market leader in the European mobile space, we can bring an even stronger focus on what we do best, which is creating amazing games.”

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