PBA Mobile Bowling Game

Posted on May 16, 2008 - Filed Under Mobile Phones, Sports |

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Concrete Software, Inc has announced PBA Bowling, which will be released under the Professional Bowlers Association brand, for mobile phones around the world. PBA Bowling is set to be released in June 2008 in conjunction with the PBA Team Shootout host by Six Flags and will be broadcast on ESPN.

The big feature of PBA Bowling is a motion sensing control, which allows players to use their phone to roll the bowling ball. The motion technology uses the phone’s camera to detect movements and simulate a throw.

Players are able to play as eleven of the top PBA Bowlers, including Norm Duke, Pete Weber and Tommy Jones.

“This is a great opportunity to showcase not only the game of bowling and the PBA but to also have some of the superstars of the PBA featured so that fans across the world can put themselves on the lanes with PDW, Sean Rash and others.”

Press Release Follows:

May 15, 2008 - Concrete Software®, Inc., a leader in innovative mobile content, announced today that it has signed a worldwide agreement with the Professional Bowlers Association® (PBA) to produce and distribute a mobile bowling game under the PBA brand. PBA Bowling™ will be released in June 2008 worldwide just in time for the PBA Team Shootout Hosted by Six Flags which will be aired on ESPN.

PBA Bowling will be built with cutting edge technology including 3D graphics and mobile motion technology (the option to use real motion with the mobile handset to roll the bowling ball). Motion technology utilizes your mobile device’s camera to detect movements and emulates a real throw, similar to the Wii remote. The game will also include 11 of the top PBA bowlers including today’s top stars like Norm Duke, Pete Weber and Tommy Jones.

“We are very pleased to be teaming up with Concrete Software to produce the first PBA video game of its kind,” PBA Commissioner and CEO Fred Schreyer said. “This is a great opportunity to showcase not only the game of bowling and the PBA but to also have some of the superstars of the PBA featured so that fans across the world can put themselves on the lanes with PDW, Sean Rash and others.”

“Bowling games have always done well in the mobile market which makes it very exciting to be working with the premier brand in bowling” said Keith Pichelman, CEO of Concrete Software. “It’s exciting to be able to combine our knowledge of building games and the PBA’s long history of bowling.”

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