There is no doubt the casual game market has entered the mobile phones in full force, very few mobile phones have the power or bandwidth for intense hardcore games. Although classics like DOOM, Quake, Wolfenstein 3D and others have made the mobile step, today, we’re more intrigued with casual games on the mobile game platforms.

Movaya, publishes mobile games for a variety of phone platforms and MPowerplus takes an “iTunes” approach to gaming on mobile devices. Combining the two technologies will help both companies distribute product to more consumers and a user friendly manner. Let’s face it, most mobile platforms have old school ugly interfaces and clunky mechanics.

Besides the iPhone and some of the up and coming phones, we’ve been strapped to old technology in the United States for far too long. Perhaps companies and partnerships like this will make working on these archaic systems a bit more pleasing.

Read on for full press details.

RESTON, Va. and SEATTLE ─ May 00, 2008 ─ Mpowerplayer (www.mpowerplayer.com),
the leading provider of online mobile game trial and merchandising for the wireless industry, and Movaya (www.movaya.com), the complete web-based, e-commerce software platform for mobile-content transactions, today announced a partnership to integrate Movaya’s PlugNPlay purchasing solution into Mpowerplayer’s desktop arcade.

“Mpowerplayer’s user base of consumers wanting to test drive mobile games from their PC continues to grow,” said Joe Ariganello, vice president of business development at Mpowerplayer. “Movaya’s plug and play has clearly emerged as a perfect complimentary platform to integrate purchasing into our desktop mobile arcade, making the purchase process seamless and easy for seasoned or new mobile game consumers.”

“Mpowerplayer’s offering to consumers interested in mobile games is a natural fit for our PlugNPlay platform,” said Phil Yerkes, CEO of Movaya. “Our technologies complement each other and give publishers more options to help drive sales and deliver mobile games to more and more consumers.”

Aces Texas Hold’em No Limit and Aces Blackjack by Concrete Software (www.concretesoftware.com) will be the first titles enabled with Movaya’s PlugNPlay technology at the Mpowerplayer arcade, with several new titles planned to be added soon.

About Mpowerplayer
Mpowerplayer is the number-one consumer destination in the world for online demos of mobile games. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. To promote your content to a growing audience of enthusiastic mobile consumers, or for more information, visit www.mpowerplayer.com or email info@mpowerplayer.com.

About Movaya
Movaya (www.movaya.com) is a Seattle-based technology company, whose mobile content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company’s flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.