Posted on May 3, 2008 - Filed Under Casual Gaming, Nintendo Wii, PlayStation 3, Sports, Xbox 360 |
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Activision has announced Rapala Fishing Frenzy for the mainstream consoles where you’ll play the part of a sports fisherman. You’ll be able to play in over 20 tournament events when the game hits stores, Summer 2008.
“Rapala is the gold standard when it comes to quality sport fishing games, and Fishing Frenzy is the natural progression for the franchise,” said Dave Oxford, Activision Publishing. Although Fishing isn’t everyones cup of tea it’s nice to see the genre being explored on the latest generation of consoles.
Is there any significance to shipping these less mainstream titles in the summer? Marketing wise, this seems like the best time to launch a title like this so those heavy weight September release titles don’t cast shadows upon these niche titles.
Niche title or not, it’s nice to see new fresh games arrive on the consoles. Read on for the full Press Release of Rapala Fishing Frenzy.
SANTA MONICA, Calif., May 2, 2008 - Bait your hook this summer to catch “Rapala Fishing Frenzy,” the newest edition of the popular angling game from Activision, Inc. (Nasdaq: ATVI). Developed by Fun Labs in close collaboration with Rapala, the world’s largest manufacturer of fishing lures and #1 fishing brand in the world, the title will supply heart-pounding fishing action in over 20 tournament events. The game is slated for release for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and WiiTM in Summer 2008.
“Rapala is the gold standard when it comes to quality sport fishing games, and Fishing Frenzy is the natural progression for the franchise,” said Dave Oxford, Activision Publishing. “Fun Labs has refined the controls for fishing enthusiasts while making the game easy to learn and action-packed for amateur anglers.”
With their hands on authentic gear, players will feel like they have an actual rod in their hands as they cast, jig the bait, and reel in fish. Players can battle for their favorite trophy as they angle for 25 of the most sought after species of fish in the world, all within pristine, uncrowded freshwater environments. This is the most exciting, progressive fishing game ever made and every angler’s dream.
“A proper fishing game needs to capture the adrenaline-pumping intensity of sport fishing,” said Adrian Filippini from Fun Labs. “Fishing Frenzy delivers big time with beautiful graphics and controls adapted specifically to each console. Rapala’s involvement has resulted in a game with a new level of realistic fishing fun.”
For more information visit www.activision.com.
About Fun Labs
Founded in 1999, Fun Labs develops videogames for PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, PLAYSTATION®3 computer entertainment system, Xbox, Xbox 360, and Wii. Throughout the years Fun Labs has developed and continues to develop an impressive amount of proprietary technology.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Luhr Jensen, Terminator, Williamson and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 140 countries. For more information, visit rapala.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.
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