PopCap Games will be donating 30% of each purchase from April 30 to May 11 to the Susan G. Komen for the Cure, the global leader in the fight to end breast cancer forever. The charity donation is in honor of Mother’s Day. PopCap is trying to reach a goal of $100,000 donated. If PopCap can manage to raise the allotted money, customers who purchased games during the time period will receive a gift from PopCap.
“For this year’s Mother’s Day promotion, we wanted to make a significant contribution to a cause that relates directly to mothers, and this seemed like an ideal way to do that,” said Ben Rotholtz, vice president of marketing for PopCap. “Susan G. Komen for the Cure is dedicated to finding a cure for breast cancer, which obviously affects many mothers and their families. If the contribution we make saves even one life down the road, it will be a success in our eyes.”
The donation to the charity will be automatic from the customers stand point. Customers still purchase games like they normally would and PopCap handles the donation part. Gift Certificates purchased during the time period will also contribute to the donation.
Head over to PopCap Games, purchase a game and help donate to a great cause.