Nickelodeon is going to be releasing 600 casual games as part of their initial $100 million investment into casual games. Nickelodeon is going to be releasing casual games through 2009 across all of their web sites.

Nickelodeon is staring out in the right direction. They have 25 million unique visitors playing their games online last month. The closest competitor only had 15 million unique visitors in the same time frame. Games are an important part of Nickelodeon’s revenue stream with that many unique visitors in a month.

Now the only problem is they need to figure out how to monetize all those visitors. The usual way would be with advertisements, but Nickelodeon has many sites that deal with children and children and advertising are a bit of a touchy subject. Nickelodeon has put advertisements for parents on the sites that contain games for children. Guess only time will tell if this method will work.

Thanks paidContent