Coca-Cola and Nestle Turning To Advergaming

Posted on March 2, 2008 - Filed Under Advertisements, Industry News |

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Coke Coca-Cola and Nestle have decided to put advertising dollars into video games instead of more traditional ads. Coca-Cola and Nestle are attempting to target the millions of users that play online games. Advergaming is the practice of using video games to advertise a product. Of course, advergaming mainly targets casual games. Advergames are quick to learn and usually are played on a web site using a web browser.

With a seemingly boundless environment, advertising opportunities are limitless, he noted. “Clients can choose to do anything from branding an entire building to putting up their own landmarks and icons. They can even incorporate their own characters and mascots in the world. And let’s not forget available ad spaces on media such as billboards, posters, walls and floors,” he said.

Thanks ABS-CBNNEWS

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