New Ad Agency Joins The Fray

Posted on February 27, 2008 - Filed Under Advertisements, Industry News |

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Gamers Media is another up and coming advertising company that wants to get in on casual games advertising. Gamers Media has decided to take a different approach with their in-game advertising. They have come up with an advertising engine. The engine is based off of Adify’s Build Your Own Network (BYON) platform.

Adify’s platform allows Gamers Media to target niche audiences with video, image and rich media advertising. The advertising is suppose to be able to reach the players that are less likely to click on the in-game advertisements. The service also allows the people implementing the advertisements to keep track of what is going on with a network management interface. The network management interface allows site administrators or portal administrators the luxury of ad management, tracking, reporting, billing, payment and technical support functions.

“Online casual gaming is exploding. There are now 80+ million casual gamers in the U.S., which represents 40+% of the US online population. Online gamers are responsible for the highest disposable income of any other group, spending an estimated $170 billion worldwide,” said Jay Gould, founder of Gamers Media. “Gamers Media provides advertisers with an alternative beyond the limited large scale casual game portals that currently exist. The total number of daily sites visited per user has grown 145% since 2006, and with our massive reach across many unique casual gaming sites, we help brands achieve their goals. Also, with our ‘Advergames’ we can help advertisers incorporate their brands into the games, creating a completely interactive and integrated experience.”

Press Release Follows:

NEW YORK, NY–(Marketwire - February 26, 2008) - Jay Gould, one of the previous owners of Bolt.com, today launched Gamers Media, the first vertical advertising network focused on delivering major brand advertising to casual game enthusiasts. Gould, an expert in social media, has developed Gamers Media to harness the growing audience for online casual games and to provide advertisers the ability to target affluent and engaged players via its trusted network of popular gaming sites that include BigFishGames and Gamesville.

With over 80+ million Americans now playing casual games each month, Gould saw a need for a casual games vertical ad network to help advertisers fight the growing fragmentation and reach the mid tail gaming sites, while helping those sites capture brand advertising.

Gamers Media will use Adify’s Build Your Own Network (BYON) platform to create, manage and commercialize their new network. With Adify, Gamers Media will deliver brand advertising solutions that target premium niche audiences from a portfolio of Web sites. Adify’s infrastructure is capable of delivering content sponsorships, video, image and rich media advertising as well as behavioral targeting. Adify provides the technology and expertise to reach elusive online audiences while enabling Gamers Media to leverage its editorial expertise and sales resources.

Gamers Media’s is the largest vertical ad network focused on casual gaming, reaching nearly 20 million unique monthly visitors across over 40 Web properties. The Gamers Media audience is attractive for advertisers, including 30% of visitors earning $75k - $150k annually. In addition, the audience is highly engaged, spending just over 14 minutes per visit, with an average game play time just above 10 minutes per user.

“Online casual gaming is exploding. There are now 80+ million casual gamers in the U.S., which represents 40+% of the US online population. Online gamers are responsible for the highest disposable income of any other group, spending an estimated $170 billion worldwide,” said Jay Gould, founder of Gamers Media. “Gamers Media provides advertisers with an alternative beyond the limited large scale casual game portals that currently exist. The total number of daily sites visited per user has grown 145% since 2006, and with our massive reach across many unique casual gaming sites, we help brands achieve their goals. Also, with our ‘Advergames’ we can help advertisers incorporate their brands into the games, creating a completely interactive and integrated experience.”

Advertisers spent $370 million in 2006 in casual games, with an estimated growth to reach over $2 billion by 2011, according to Parks Associates’ recent research. Gamers Media, in addition to traditional digital advertising elements, will be focusing on offering advertisers video advertising opportunities — preload video and in-game video interstitial ads between game levels, and custom sponsorships beyond the banner.

Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

“The growth of so many new channels online — social media, user-generated content and casual games — has made it more difficult than ever before for advertisers to reach their targets,” said Russ Fradin, CEO of Adify. “Gamers Media has leveraged Adify’s platform to build the first casual gaming vertical ad network, allowing brand advertisers to interact directly with their audience on quality sites in an enjoyable and engaging way.”

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