Posted on February 7, 2008 - Filed Under Industry News, Survey |
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RealNetworks conducted a survey of 1,500 players on RealNetworks and discovered that 90% of the respondents did not mind advertisements in their games as long as the games were free to play. The ads were placed in the beginning and ends of the games and in the middle during a natural game break. The survey also uncovered that 34% of the players actually clicked on the ads to find out more about the product being advertised.
An even more surprising fact is one third of the players surveyed enjoyed watching video advertisements. The reasons they liked watching the ads ranged from interest in the products being advertised or needing/wanting a short break from the game. Half of the people surveyed wanted to see ads about other entertainment mediums, such as movies or music. 30% of the other respondents were interested in seeing skin care advertisements.
Given the last statement, it comes as no surprise that 80% of the people surveyed were women and 65% of the 81% were women in the 35-64 age range. RealNetworks refers to this age range as the “core” casual games demographic.
RealGames senior director of new media Chris Houtzer said, “We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006. The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”
Given the results of the study, it comes as no surprise to find out RealNetworks is going to offer more ad supported games.
Thanks Gamasutra
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