First Try Before You Buy Mobile Service

Posted on February 7, 2008 - Filed Under Industry News |

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Movaya has announced the first try before you buy system entitled TryNBuy. The service is available in the United States and allows customers to download a mobile game for any carrier and try the game out before having to purchase the game. Customers can determine if they like the game before having to depart with their hard earned money. TryNBuy

There are over 30 different mobile games publishers taking part in the TryNBuy service. The TryNBuy service allows customers to download a trial version for free right from their mobile phone. Customers can try the game out and the “time limit” is based on different factors. The games can be configured to expire after a certain length of play, number of plays and other options that weren’t mentioned. When customers decide to purchase the game, they receive an unlock code to enter and the game is theirs to enjoy.

“There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace.” says Movaya CEO Phil Yerkes.

Press Release Follows:
Seattle, WA, February 07, 2008 — Movaya, a mobile content distribution and
services company, announced today the BETA launch of Movaya TryNBuy, the
first off-deck, cross-carrier, try-before-you-buy system for mobile game sales in
the US.

Over 30 mobile game publishers are taking part in the BETA
launch, including top game publisher Com2uS. As a leading
developer and publisher of original mobile games, Com2uS is
always looking for new ways to reach mobile consumers,” said
Don Lim, general manager of Com2uS America. “With Movaya’s
TryNBuy, we know that once people are able to try out titles like
the award-winning Tower Defense or our addictive stick-figure
phenomenon, Super Action Hero, we’ll be creating a whole new
group of Com2uS fans.”

TryNBuy is a patent-pending licensing system that allows
consumers to download games over-the-air to their mobile
phones and try games on their handset. Upon purchase, the games are
‘unlocked’ for unlimited use. TryNBuy is configurable on multiple levels including
length of play, number of plays, and more.

“There has been widespread commentary on the factors holding back the growth
of mobile games in the US. With our PlugNPlay launch last year, Movaya solved
one of the major issues, which is to increase points of distribution. And now with
TryNBuy, Movaya has solved the last remaining issue, which is the risk-free
download for consumers. Try-before-you-buy was a major driver in the huge
growth of casual games on the desktop and now Movaya is bringing this to the
mobile marketplace.” says Movaya CEO Phil Yerkes.

To check out Movaya TryNBuy BETA, please visit www.bustedthumbs.com on
your PC or www.bustedthumbs.mobi on your mobile phone. BustedThumbs is a
direct to consumer merchant of mobile games and content.

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