Online, console and mobile games saw an increase in players in 2007. The peak hours for gamers to be active was between 7 PM and 12 midnight, which is right during prime time television hours.

Casual games are still the games that most gamers play during this time of night. 47% play casual games followed by 17% for strategy and action games, 9% for sports games, 6% for racing games and 4% for MMO games. Free to play flash games contribute to the high casual game percentage. Many players like the ease of play and the fact that the game is free to play.

If this trend continues, television may have to rethink what shows are worth airing. They will need the heavy hitters to draw people away from the computer and back to the television. On the other hand this news is great for casual game developers their audience is growing and willing to play their games to relax over watching TV.

Thanks Business Standard