Mobile Phone Users Want Casual Games

Posted on December 28, 2007 - Filed Under Casual Gaming, Industry News, Mobile Phones |

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Parks Association A study performed by Parks Associates found that many mobile phone owners are interested in casual games and not more hardcore games. The report found that mobile phone owners are not interested in playing games made for consoles that have been ported to mobile phones. The study found 55% of the respondents want to play puzzle or card games and more than 30% want to play word games or arcade style titles.

“New 3-D and multiplayer mobile games look great in demos, but casual games are where the money is and will be for the next few years,” Yuanzhe Cai, director of Broadband and Gaming for Parks Associates, said in a statement. “Portable game players will maintain strong growth momentum as they provide an experience yet to be matched by mobile phones. Next-generation players will likely include mobile broadband, which will enhance their value proposition.”

As of right now, casual games are what mobile phone users are interested in playing on their phones. This is great news for mobile casual game developers.

Thanks Information Week

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