EA Not Worried About Bad Casual Reviews
Posted on December 7, 2007 - Filed Under Editorial, Industry News |
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Electronic Art’s (EA) casual games division president, Kathy Vrabeck, is not phased in the least by bad reviews for some of EA’s casual games. Kathy feels that casual gamers do not care about reviews and from a certain perspective I will have to disagree with her. I think casual gamers do care about reviews for casual games, but I don’t think casual gamers are entertained by the same game elements that entertain a hard core gamer.
It seems Kathy was referring to reviews provided by IGN and game ratings provided by other sites that are dedicated to hard core gaming and not casual gaming. Kathy went on to say:
It’s a little bit amusing, in that it’s people reviewing games against measures that are important to core gamers yet are not important to casual gamers…The concept of a one-size-fits-all evaluation tool isn’t as relevant…The measurement [of a game's appeal] for women aged 25 to 34 would more likely be whether or not they’d hang up on their girlfriend to play this game. ‘Would you hang up a phone conversation for this game?’ That’d probably be a truer measure for that target audience.
I think this comment is on the mark for the most part except for the remark about hanging up the phone. I think that comment is a little stereotypical and as we have seen in past studies isn’t necessarily the make up of the casual games audience. I definitely agree that casual gamers don’t measure games in the same way that hard core gamers do, but you shouldn’t go around insulting the audience you make games for.
Thanks Kotaku
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[...] Art’s (EA) casual division has been in the news before for their comments regarding casual games and not worrying about bad reviews. This time the comments are a bit [...]