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A while back, Google had announced they were going to be entering game advertising with Adsense for Games, but they did not say when the initiative would start. The rumor is that Google will be rolling out their game advertising initiative this month. Google is going to start by putting advertisements in Bunchball Games, a new casual game company based in California.

The advertisements will be “video-type” ads placed at the beginning and in the middle of the games. Bunchball has been offering their games as Facebook applications. Neither Google or Bunchball would comment on the advertising at this time.

Thanks GigaOM