Men Like Casual Games Too They Just Don’t Admit It

Posted on October 31, 2007 - Filed Under Industry News |

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Zuma Next time the man in your life or a male friend claims they don’t like casual “girlie” games don’t believe them. A recent casual games industry study, conducted by the Casual Games Association, found that men like to play casual games, but don’t like to admit to it. This shatters the stereotypical industry standard that mainly believes casual games are for females. There are some companies that base games solely on concepts that appeal to women like coordinating parties, baking cakes or taking care of kids.

While three fourths of the casual games are purchased by females, the play time is split fifty fifty between men and women. This may be because men don’t want to be associated with playing casual games they only want to be seen buying hard core video games. The other option is men are more likely to walk into their local video game retail store, which carry mostly hard core games, and women are more likely to play and buy games online. Most casual games are downloadable games that are purchased online.

“Everyone always thought that casual games were something that only appeal to women,” Jessica Tams, managing director of the association, said in an interview. “We have always been obsessed about making games for women.”

Thanks Reuters

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