Mobile Gamers Would Play Favorite Game Online

Posted on October 30, 2007 - Filed Under Industry News, Mobile Phones |

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I-play, a mobile games developer, conducted a survey and found that thirty eight percent of the respondents that play casual games online also play games on their mobile phones. Forty five percent of the respondents said they would play their favorite online game on their mobile phones if that game was available. I-Play

Sixty six percent of the respondents indicated that they play casual games on their mobile phone once a day. While, twenty two percent indicated they played at least three times a week.

David Gosen, President, I-play commented:“The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry. Further potential is shown by the fact that nearly half of people surveyed would want to play their favorite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities. This reinforces our position first company to deliver global, integrated casual-games solutions across the‘three screens’ of PC, mobile and iTV.”

Press Release Follows:

San Mateo, Calif– Oct. 29, 2007– I-play, the mobile entertainment company, has conducted a survey which revealed that 38% of casual online games customers play games on their mobile phones and almost half of respondents - 45% would play their favorite online games, if they were available, on mobile devices.

When asked whether they played games on their mobile phones 22% said‘yes’ and 16% said‘sometimes’. The combined 38% compares favorably to the industry average of 20.5% of North Americans who play a mobile game on their handset each month, according to latest figures from M:Metrics. These findings show that online causal gamers are almost twice as likely to play mobile games as the average mobile user.

When online casual games customers were asked how often they play games, 66% said they played on a daily basis and 22% played three times a week. Leading research firm DFC Intelligence forecasts subscription revenue from online casual games will grow from $2 billion in 2005 to $6.8 billion by 2011 while Informa Telecoms&Media forecasts that global mobile games revenues will grow from a $3.4 billion industry today to more than $11 billion by 2011.

David Gosen, President, I-play commented:“The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry. Further potential is shown by the fact that nearly half of people surveyed would want to play their favorite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities. This reinforces our position first company to deliver global, integrated casual-games solutions across the‘three screens’ of PC, mobile and iTV.”

The findings come from a poll of 1,000 online casual games players visiting partner game sites served by Oberon during September. The age demographic represents a relatively equal split across all age ranges:

<*>19% of respondents were 18-24 year olds; <*>20% of respondents were 25-34 year olds; <*>17% of respondents were 35-44 year olds; <*>21% of respondents were 44-54 year olds and <*>25% of respondents were 55+ year olds

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