Glu Launches Asteroids At The Mobile Phone

Posted on September 4, 2007 - Filed Under Casual Gaming, Industry News, Retro |

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Asteroids - Atari Okay, Glu didn’t actually fire an asteroid at a mobile phone, but they have released the Atari classic Asteroids for mobile gaming on the go using your mobile phone.

If you’re into retro gaming or you’re just really bored while on the move Asteroids can help burn some time. It’s a proven technology - gamers have gone ballistic over Asteroids since 1979. If you’re one of those “been there done that” casual gamers you’ll be happy to know they’ve added new bonuses, game play modes along with a “classic mode” of play.

If you were a gamer in 1979 what would you have said if someone came up to you with the comment “someday we’ll be playing this game on our phone.” You have have asked the obvious question “where would you put the screen? On the rotary dial?”

SAN MATEO, Calif. – September 4, 2007 – Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced the launch of the classic Atari arcade hit, Asteroids™, for mobile phones. The original arcade game released by Atari in 1979 is among the most recognized and successful arcade games of all time. 28 years later, the classic retro space shooter has been reinvented specifically for the mobile platform, with all new enhancements including innovative new themes, bonuses and gameplay modes, as well as “classic mode” which gives gamers the gameplay and graphics true to the original game.

“Asteroids captures the timeless energy and addictive gameplay of the original arcade game, a true reminder of the hours spent at the arcade, but also gives gamers completely new themes, gameplay and graphics that take advantage of today’s technology,” said Jill Braff, senior vice president of global publishing, Glu. “Gamers young and old love retro arcade classics like this one and people will be pleasantly surprised by the game’s modern depth and sophistication.”

The new Asteroids is already receiving accolades from gaming industry experts, earning a 4-star rating (out of 5) and an Editor’s Award from WGWorld.com. WGWorld.com reviewer Jesse Garcia commented, “It’s the same shooter in every sense of the word with extra stuff added on to make it that much more fun. This is another classic for mobile re-done just right.”

As the newest mobile version of Asteroids, the game encompasses an array of features which modernize the experience yet keep it true to original, old-skool game play.

Features include:

Option to play the game in classic mode, a mobile reproduction of the original arcade version; a coup for gaming purists
Exciting new gameplay modes, complete with unlockable themes and power-ups
Explosive new weapons and enhanced graphics and sounds
New features such as the health meter which monitors strength and helps gamers fight longer
Simple controls to make reliving the Asteroids experience quick and easy

Asteroids is the latest Glu title launched through its multi-year, worldwide alliance with Atari, Inc. and its affiliates. Glu launched the mobile adaptation of the arcade classic Centipede™ in the first quarter of 2007, and Super Breakout™, Atari’s classic block breaking arcade game, is scheduled to debut later this year.

Gamers can try Glu’s Asteroids and get more information at www.glu.com.

About Infogrames Entertainment
Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR). The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries. The Atari Group’s extensive catalogue of popular games is based on original franchises (Alone in the Dark, V-Rally, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.).

For more information: http://www.atari.com

About Atari, Inc.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre- defining franchises such as Test Drive®; and mass-market and children’s franchises such as Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), an interactive games publisher in Europe. For more information, visit http://www.atari.com.

About Glu Mobile
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah’s, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based San Mateo, California and has offices in London, France, Germany, Spain, Italy, Hong Kong, Beijing and Sao Paulo. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the ‘g’ character logo or at www.glu.com.

Cautions Regarding Forward-Looking Statements

This news release contains forward-looking statements, including statements related to the anticipated launch schedule of Glu’s Asteroids and Super Breakout mobile games. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include the risks detailed under the caption “Risk Factors” in Glu’s most recent report on Form 10-Q filed with the Securities and Exchange Commission under Rule 424(b)(4) on August 13, 2007. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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