Posted on July 25, 2007 - Filed Under Editorials, Industry News |
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting, keep it casual!
An article on emarketer.com illustrates the potential casual games have for in game advertising. Hard core gamers only account for 2% of the people that buy games. Hard core gamers spend many hours playing games, but marketing to hard core players has been done for a while now. Now advertisers are looking for a new target and that target is casual gamers.
A study conducted by Ipsos found that a third of US gamers prefer playing casual games. They, also, ranked casual games, such as board games and card games, as their favorite types of games. The more traditional hard core games, such as action games and first person shooters, ranked third and fifth on the list.
The study opened up eyes of some in game advertisers. Eyeblaster, a company focused on casual game advertising, just partnered with Real Networks to stream video advertisements in downloadable games.
“Within this segment, in the US market alone, we estimate that in 2006 there were more than 700 million downloads of casual games,” said Mr. Cohen. “The try-and-buy model, where the game is offered for a one-hour trial, is translating to something equivalent to 800 centuries of entertainment time in front of the user. What I’m saying by that is that the inventory available in this segment is incredible. I don’t think there’s a limitation on the inventory side. The limitation will be more on the growth of the video advertising side.”
Thanks EMarketer
Leave a Reply
RSS
